Magixx, a rising Afrobeats singer and Mavin Records signee, has opened up about the decline in breakout artists within the Nigerian music industry. In a recent interview, the singer expressed concern over the industry's changing dynamics, highlighting how certain trends and systems are now making it harder for new talents to shine the way earlier stars did.
According to Magixx, the industry is now driven more by virality than originality. He explained that record labels and fans tend to focus on social media trends and influencer-driven content, rather than allowing space for raw talent to grow organically. This shift, he said, has made it more difficult for genuine breakout stars to emerge and sustain long-term success.
The singer also noted that financial pressure and a lack of industry mentorship are contributing factors. Many upcoming artists struggle to fund quality production, marketing, and visuals without label backing. Even with talent, he believes the system is set up in a way that only a few make it through the spotlight. This, he said, wasn’t the case when artists like Wizkid or Burna Boy were starting out.
Magixx emphasized the role of gatekeeping in the music scene today. He explained that cliques and powerful industry figures often determine who gets promoted and who stays underground. Without access to these inner circles, he claimed that many gifted artists remain unknown, regardless of how good their music is.
He also spoke on the short attention span of fans in the current digital age. In his view, artists are pressured to drop hit after hit or risk fading away. This, he said, discourages experimentation and growth, and instead forces artists to play it safe or follow trending sounds rather than creating unique music that could stand the test of time.
Magixx called on record labels and streaming platforms to invest more in development rather than focusing solely on quick returns. He believes that proper artist development, including vocal coaching, branding, and stagecraft, would give more young artists a real chance at breaking through and staying relevant.
Despite the challenges, he acknowledged that there’s still a lot of talent across Nigeria waiting to be discovered. Magixx encouraged artists to stay consistent, be true to their sound, and not be discouraged by temporary setbacks. He also urged fans to support underground music and give new artists a chance.
The singer concluded by saying that while the road is tougher now, it’s still possible to break out with the right mix of talent, strategy, and timing. His comments have sparked conversation online, with many fans and industry insiders agreeing that more needs to be done to nurture the next generation of Nigerian music stars.
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